QDOBA!
While we did not get to pick the sound track or tell a story for QDOBA’s first ever national brand ad campaign, I did develop mouthwatering film and photography principles designed to make you want to lick the screen. And then captured that deliciousness in mesmerizing ways that break through the clutter and contrast with a certain other Mexican Fast Casual’s more sterile style. I also created type treatments within the spots emphasize this warm and delicious feeling and that represent the full new style guide.
