Clutter Couture Bag

I’m not proud of it, but I have a lot of clutter in my purse. Turns out, I’m not alone- the average woman has 67 items in her bag. That’s enough junk to make a whole other purse out of it.

So to launch Ziploc’s new re-usable organizing pouches, we did just that. With renowned fashion designer Christian Siriano.

Then infiltrated the place where everyone looks for the newest fashion trends — the front row of New York Fashion Week. In two weeks, with over 1.5 billion earned impressions,

we made a “must see moment of New York Fashion Week” — People, and a “new trend we’re obsessed with” — E!.