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Copy of National Safety Council

 

In 2017, Energy BBDO partnered with the National Safety Council to bring awareness

to the Opioid Crisis in America.


 

Case Study Video: 

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Background

The Memorial: Every 24 minutes a pill was carved with the face of another victim of the opioid crisis.  22,000 pills made for 22,000 lives.

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The Website:  The website replicated the pill wall into a digital experience, but also put a name to each face.  My partner and I worked on 50 video stories to honor victims of the epidemic.  Each pill face is clickable and generates a video.  See more at stopeverydaykillers.org

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